Lake Rotorua Primary Producers Collective – Strategic Plan (2015-2017)

Lake Rotorua Primary Producers Collective – Strategic Plan (2015-2017)

Our Purpose

To influence policy and farm practice that enables profitable farming, a prosperous community and a healthy lake

Our Key areas of focus = Our Priorities

Influencing Decision Makers

Lake Catchment Knowledge

Promote Good Practice


Marketing &

How does the Collective work with others to get good outcomes for farmers and the wider community?

How do we access and use existing social, economic and scientific knowledge to inform farmers and others?

How will we identify and promote good nitrogen and phosphorus management practice?

What new research is needed to inform Lake
Catchment solutions?

How will we engage support from the wider

What we will do?

1.      Develop a clear, concise
Collective position on nutrient policy

2.      Target key decision makers to establish proactive, stakeholder engagement;  forge alliances with iwi & community groups

3.      Keep abreast of policy and rule development

1.      Use industry partners to review lake modelling and catchment economics

2.      Use industry partners to review P-based solutions, including alum

3.      Facilitate member & community meetings to raise knowledge  of lake and catchment science

1.      Identify scope for good
practice based nutrient loss reductions

2.      Facilitate farmer events that  inspire  good practice and help farmers meet their NDAs

3.      Promote “Overseer 101” farmer workshops

4.      Work with BOPRC’s Advice
& Support  staff to promote good nutrient practice

1.      Seek Sustainable Farming Fund support for research into sustainable dry stock systems

2.      Monitor pasture quality on low-N farms

3.      Explore cost-effective P tools

1.      Increase awareness of the Collective and our priorities

2.      Secure sponsorship for Collective admin & comms

3.      Review membership benefits, gaps and opportunities

4.      Grow membership by 20% per annum

Example: Our nutrient position will emphasise the most economically efficient way for the community to manage the lake and catchment to achieve the water quality target TLI 4.2

Example: In partnership with
DairyNZ scientists, we will collate information on the effectiveness, costs and benefits of medium-term alum dosing

Example: Promote introductory
Overseer workshops for small groups of farmers to improve their understanding of the model e.g. how different inputs and practices affect N and P losses

Example: Investigate, with industry, Mamaku ground-water boundary and podzol run-off e.g. scope field drainage monitoring site options

Example: Develop a marketing plan to engage members, potential members, sponsors and decision-makers


What will we do? We will ensure our members and the wider community are informed and engaged across all the above priorities

Example: Secure funding and engage a part-time comms contractor to update the website, e-news, prepare press releases and letters
to the editor